We’ve always pushed traditional food banking forward, constantly learning, growing, and innovating to better meet the needs of our customers. At our core, Mid-Ohio Foodbank serves as an emergency food resource for our hungry neighbors.
And, while some of our work stays the same, 40 years later,
our perspective has evolved.
Watch the full logo release video.
One morning, there was an internal call for volunteers for our on-site pantry, as more families had shown up than expected.
As the families began shopping, we saw that each and everyone had a head of lettuce in their cart. Lettuce can be the foundation for a healthy meal, but it is what our customers do with it that makes it nourishing. That morning we heard countless stories that reminded us of the creativity and resourcefulness of our customers.
Like a head of lettuce, the Mid-Ohio Food Collective serves as a foundation for stronger, vibrant communities through traditional and innovative food banking.
We knew the new logo had to reflect that…and more.
Our process: including research to understand perceptions, impressions, and judgements around food assistance, including our team and stakeholders, and meeting with brand experts.
To reflect our evolving strategic direction and apply our customer-centric innovation, we are updating our brand...a brand that tells the holistic story of our work from both SMART and FRESH perspectives; a catalyst to change the conversation; and a commitment to deliver exceptional customer value.
We are humbled to do this work, and proud to introduce an updated look, new logo, and streamlined naming for all of our assets.